bii social referrals
BI Intelligence
Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video. "Social" video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it's about listening to friends' recommendations and glancing at social media feeds.
Just how big is social media-influenced video? It's big, having eclipsed non-social video on the Web in audience size (see chart, top right). And it's only getting bigger. 
In a new report from BI Intelligence, we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.
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Here's an overview of the rise of social video: