A lire sur: http://h30458.www3.hp.com/us/us/discover-performance/it-execs/2014/mar/a-360-degree-view-is-the-future-of-big-data.html
But there are only a few examples of both structured and human interaction data being used at the same time.
When Big Data analytics hits big, true leaders will be synthesizing a complete view of the enterprise and their marketplace.
By Mike Shaw, HP Software Strategic Marketing
While the use of Big Data is not yet mainstream, it has certainly moved out of the bleeding-edge, science project phase. There are now examples of its use for the collection and analysis of lots of structured data. And there are examples of its use for the collection and analysis of human interaction data, too—voice, video, pictures, social media interactions, and so on.
Over the last two years, a team in HP has been working on a vision for the enterprise of 2020. This work has resulted in the publication of a series of chapters on topics like the CIO of 2020, applications in 2020, and the data center of 2020.
The 2020 team is now working on a chapter on Big Data in 2020, and one of the main predictions is that we will routinely model and analyze both structured and human interaction data at the same time. This will give us a 360-degree view, and it will mean that we have no blind spots in our analysis.
Let’s look at some examples of “360-degree views” in action. Today, retailers like Guess collect and analyze the structured data from sales, and use this to determine what is trending up (and thus what to promote), what is not selling well (and thus what may need to be discounted), and, importantly, what is selling well with what— “affinity” analysis, as data scientists call it.